Butchering Customer Service

All businesses strive to provide excellent customer service, but there’s a fine line between service and servility. Extreme servility is called obsequiousness. Now there’s a word for you to know. Even if you don’t know what it means, you’ve experienced it—maybe in a restaurant, a clothing store, a car dealership, anywhere where employees hope that by virtue of their attention they will make sales or garner large tips. It’s one thing to be attentive and meet customers’ needs; it’s another to be so present and “in their face” that customers think you want them to adopt you.